Ultimate Sports Adventure, LLC

1
Its Every Sports Fans Dream...
Two Guys, a Monster RV, and the Greatest Road
Trip in Sports History!
Scheduled Events

• Super Bowl 2003
• NBA Allstar Game
• Daytona 500
• World Figure Skating
• NCAA Final Four
• The Masters
• Kentucky Derby
• Preakness Stakes
• Indy 500
• NBA Playoffs/Finals
• NHL Playoffs/Finals
• Belmont Stakes
• US Open Golf
• PGA Championships
• US Open Tennis
• World Series
• NFL Playoffs
• College BCS Game
• Super Bowl 2004

Join Phil Gordon and Rafe Furst for the worlds
greatest year long tailgate party, as a sponsor,
a media partner, or just a groupie. Heck, if we
like you enough, well even invite you to join us
for a week on the road
Ultimate Sports Adventure, LLC 7260 Drifting
River Court Las Vegas, Nevada 89149
Web www.ultimatesportsadventure.com Email
usa_at_ultimatesportsadventure.com Phone
888-479-9092
2
USA and Charity

Our Goal 100,000 During the tour, The USA Team
will raise money and awareness for CRPF. See the
USA Website for upcoming charity events and
track our progress to 100,000!
Ultimate Sports Adventure, LLC 7260 Drifting
River Court Las Vegas, Nevada 89149
Web www.ultimatesportsadventure.com Email
usa_at_ultimatesportsadventure.com Phone
888-479-9092
3
Major Tour Events Schedule
Join the Ultimate Sports Adventure Team Today!
Scheduled Events

• Additional Events
• Boxing Title Fights
• X Games
• Bowling Championships
• WNBA Games
• Major League Soccer
• Major Poker Tournaments
• Volleyball Tournaments
• Swim Meets
• Little League World Series
• Wrestling Events
• Ultimate Fighting
• Ping Pong Tournaments
• Billiards Tournaments
• Backgammon Tournaments
• Bridge Tournaments
• And more

Ultimate Sports Adventure, LLC 7260 Drifting
River Court Las Vegas, Nevada 89149
Web www.ultimatesportsadventure.com Email
usa_at_ultimatesportsadventure.com Phone
888-479-9092
4
Top 25 Public Golf Course Challenge
Top 25 Public Golf Courses
Are these REALLY the best public courses in the
continental U.S.?
Thats what the magazines say, but why take the
word of professionals? Phil (10 hcp, liberal
mulligans) and Rafe (18 hcp, known for carrying a
15th club, the foot-wedge) will play all these
courses and more and give you the their uniquely
average weekend hacker perspective. Which
courses are the best value for your money? Which
course has the friendliest cart girls? Which
have the best beer and hot dogs at the turn?
What secret knowledge can you use at each course
to win bets with your buddies? Find out how to
win a spot in the foursome at the course of your
choice by visiting the USA web site!
Ultimate Sports Adventure, LLC 7260 Drifting
River Court Las Vegas, Nevada 89149
Web www.ultimatesportsadventure.com Email
usa_at_ultimatesportsadventure.com Phone
888-479-9092
5
Ultimate Activities and Challenges

• The Sports Challenges
• See every pro baseball, hockey, basketball and
• football team in action at least once
• Play and rate USAs top 25 public golf courses
• The Charitable Challenge
• Raise 100,000 for charity along the way
• The Celebrity Challenges
• Play table football with Brett Favre
• Race Jeff Gordon in our Porsche
• Play poker with Michael Jordan
• Get a date with at least one supermodel
• Play miniature golf with Tiger Woods
• Get a stock tip from Anna Kournikova
• Hustle pool with Jeanette Lee
• Challenge Shaq to Around the World
• The Drinking Challenge

We are not content with just the best sports trip
in history Were taking it to a whole new level,
stepping up to the plate, taking one for the
team. Indeed, our friends, family, and
sponsors have issued a few challenges for the USA
Team to keep us busy between the majors We will
not rest until weve completed these
challenges! Have a challenge for the USA Team?
Go to the USA web site! If we select and perform
your challenge, you could win a week on the road
with the USA Tour!
Ultimate Sports Adventure, LLC 7260 Drifting
River Court Las Vegas, Nevada 89149
Web www.ultimatesportsadventure.com Email
usa_at_ultimatesportsadventure.com Phone
888-479-9092
6
USA and Product Marketing

• Reach MILLIONS of sports fans across the country
• Decal Advertising
• Radio Interviews
• TV Appearances
• Print
• Personal Interaction
• Online / Direct Marketing

Web www.ultimatesportsadventure.com Email
sales_at_ultimatesportsadventure.com Phone
888-479-9092
Ultimate Sports Adventure, LLC 7260 Drifting
River Court Las Vegas, Nevada 89149
7
USA and Product Marketing Decal
Advertising

• The Ultimate Sports Adventure is a Moving
  Billboard!
• Studies conducted by the American Trucking
  Association reveal that our 25,000 mile tour
  across America will develop more than 10.9
  million impressions while driving and parked at
  sports events.
• The same studies also show that 75 of the
  subjects develop an impression about a company
  from the sides of the vehicle, and 29 actually
  base a buying decisions based on those
  impressions.
• Also, the RYP, which is the largest U.S.
  advertising agency for the leisure and travel
  industry, determined that
• 96 of respondents notice the words and pictures
  displayed on trucks.
• 98 of respondents say that fleet graphics
  create a positive image for the company.
• 96 of respondents say that fleet graphics have
  more impact than billboards.
• The USA RV is a visually stimulating and
  captivating vehicle. Wrapped in USA flag colors,
  our logo and sponsor messages, we will be sure to
  garner plenty of attention during our year long
  journey and create critical exposure for our
  sponsors.

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USA and Product Marketing Radio Interviews
The Ultimate Sports Adventure is Great
Radio! USA estimates approximately 100 radio
appearances throughout the course of the trip.
Working with our publicist, our charitable
organization, and our sponsors, we will actively
pursue local talk radio appearances. Sports
Talk, Morning Drive Time, and Late Night are all
genres well suited to the USA story. We are
currently in negotiation with several large
market sports radio stations. Each radio station
will be featuring the USA on a regular basis. Our
estimate is based on a similar, less
comprehensive road trip. The guys from
www.thesportsroadtrip.com garnered national and
local radio coverage in 35 markets during their
tour. The guys from the MLB Baseball Odyssey
(2000), a 60 day tour of only baseball stadiums,
appeared on 15 radio sports talk shows during
their tour. As of 12/15/02, USA has already had
three radio appearances talking about USA. In
each interview, we successfully placed all of our
major sponsors. Tape available on request.
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USA and Product Marketing Television
Appearances
The Ultimate Sports Adventure is Great TV! USA
will actively pursue television coverage
throughout our tour. We will contact local
television sports desks and invite them out for a
tour and interview. Our goal of raising 100,00
for charity will play well to a large audience.
On each appearance, our Sponsor logos and
messages will be visible on and in the USA
RV. Excellent fits for USA include ESPN Sports
Center, PTI, Best Damn Sport Show, the Man Show,
David Letterman, Conan, Monday Night Football, Up
Close, The Today Show, Good Morning America, and
many others. USA is in active discussion with
major broadcast and cable networks and has
commitment from an award-winning production
company should a major outlet want regular
coverage with professional big league
production. Coverage of the USA Tour is
guaranteed on a television show to air in
January, The World Poker Tour, in which Phil
Gordon won an invitation only tournament of the
best poker players in the world and 250,000.
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USA and Product MarketingPrint
The Ultimate Sports Adventure is a Great
Story! USA will actively pursue print coverage
throughout our tour. We will contact newspapers
and local publications throughout our tour and
offer them the USA story. Excellent fits for
national magazine coverage include Sports
Illustrated Golf Digest Maxim PlayboyESPN The
Magazine Razor Stuff Golf MonthlyOutside RV
Life Cigar Aficionado Mens JournalPeople Golf
Tips Smart Money and many others USA is in
discussion with editors at several major sports
publications. We are currently working with a
well respected publicist to secure additional
coverage as the trip gets underway.
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USA and Product Marketing Personal
Interaction
The Ultimate Sports Adventure is Grass-Roots
Marketing! USA team members will be personally
interacting with people across America during the
tour via promotional displays and product demos
in front of the RV, tailgating events, parties at
local sports bars and other venues, and at the
events themselves. We will be meeting hundreds
of thousands of people throughout the tour,
giving each one of them a look at the Ultimate
Sports Adventure. We will be demonstrating and
giving away products, taking names for mailing
lists, holding raffles for our charity and
constantly spreading your message. Our personal
interaction with people will have great appeal
and a lasting marketing impression on everyone.
We are all about having fun, and the people we
come in contact with will want to be a part of
that fun. As a USA sponsor, you will be an
integral part of our grass roots message!
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USA and Product Marketing Online / Direct
Marketing

• The Ultimate Sports Adventure is Interactive!
• USA is conducting various online contests and
  promotions throughout the tour, both
  regional/event focused and national in scope.
  Examples include
• Interactive sports challenge contests (e.g. March
  Madness brackets)
• Poker Tournaments
• Best Story contests
• Sweepstakes
• These promotions are proven methods for
  collecting registration information that our
  partners and sponsors are able to leverage for
  direct marketing campaigns.
• In addition, direct sponsorship of online
  promotions is available, perfect for garnering
  repeat traffic for improved branding and
  stickiness.
• Ask us for details!

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USA and Product Marketing Sponsorship
Opportunities
The Ultimate Sports Adventure is YOU! Become a
part of Team USA today. Current sponsorship
opportunities include Title Sponsorship The
SPONSORS NAME Ultimate Sports AdventureA
complete co-branding, sponsorship at this level
reflects a commitment from both USA and the
Sponsor. Sponsor gains exclusive rights to use
USA in national television and radio advertising.
40 sq. ft. of decal advertising space.
125,000. (25,000, tax deductible, goes
directly to the USA sponsored charity). National
Sponsor 15 square feet of decal space. Product
placement throughout tour in all media
appearances. 25,000. Full visibility on the
USA web site. (5,000, tax deductible, goes
directly to the USA sponsored charity). Product
Sponsor 6 square feet of decal space. Product
placement as often as possible. Limited
visibility on the USA web site. Charity Sponsor
Pledge 1 / mile or more to the USA sponsored
charity and receive all benefits of Product
Sponsorship. Contest Sponsor Ask for
details. USA is a dynamic, intelligent team that
can quickly respond to any request. Have an idea
for partnering with USA? Lets talk.
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Ultimate Adventurers
Rafe Furst
Phil Gordon
As a die-hard Dodger and Laker fan growing up in
Los Angeles, Rafe suffered a crisis of football
faith when first the Rams and then the Raiders
abandoned their LA fans. Eventually he found
salvation in his alma mater, the Stanford
Cardinal, where he did his best to "earn" a
football scholarship the easy way by beating the
actual players in a weekly game of poker. After
earning an M.S. in Computer Science at Stanford,
Rafe spent several years doing research and
putting together multi-million dollar joint
ventures in Silicon Valley at Kestrel Institute.
Following his dream of weaving sports and
entrepreneurship, Rafe co-founded Pickem Sports
in 1997 to bring promotional sports contests to
the then-nascent World Wide Web. After selling
Pickem to Internet Sports Network, Rafe stayed on
for two years as the CTO before deciding to
embark on a travel odyssey through Europe, Africa
and South America, eventually leading up to the
Ultimate Sports Adventure. In addition to being a
fan, Rafe loves to play beach volleyball, golf,
paddle tennis, baseball, ski, snowboard, and is
game for just about any sport that looks fun to
him. As a life-long poker player, Rafe has
appeared on several national radio shows and in
print covering his exploits, including NPR
Radio's This American Life, Smithsonian Magazine,
and Card Player magazine.
Phil Gordon, is a true adventure enthusiast and
sports addict. After his network software company
was acquired by Cisco, Phil decided to hit the
road and see the world. In Africa, he has dived
with the Great White Sharks, summitted Mt.
Kilimanjaro, tracked gorillas in Uganda, and
rafted the Zambezi River. In South America he
built a balsa raft to float the Amazon River
Basin, trekked the Famous Inca trail, sailed
through the fiords of Patagonia and explored the
pristine wilderness of the Galapagos Islands. In
Australia, Phil covered 20,000 kilometers solo in
a Land Cruiser, dodging kangaroos and wallabies,
climbing Ayer's Rock, diving the Great Barrier
Reef, and judging a wet t-shirt competition in
the middle of the outback! Phil is a world-class
card player, having won a national championship
event in bridge, and taking 4th place in the 2000
World Series of Poker main event, claiming
400,000 in prize money and a celebrity spot on
the Travel Channel documentary. Phil has been
featured in articles in Yahoo! Internet Life,
Cigar Aficionado and Card Player magazines, as
well as NPR Radio's This American Life, national
broadcasts on Mojo Radio, and a classic
television episode of Blind Date! A National
Merit Scholarship finalist who began college at
15 (Georgia Tech, B.S. Computer Science, 1990),
Phil continues to set fire to the world of
professional poker, recently beating a slew of
world champions in an invitation-only event, soon
to be televised on the World Poker Tour.
Ultimate Sports Adventure, LLC 7260 Drifting
River Court Las Vegas, Nevada 89149
Web www.ultimatesportsadventure.com Email
usa_at_ultimatesportsadventure.com Phone
888-479-9092